How To Close Sales On Your Facebook Store
Social networks such as Facebook & Twitter are playing ever increasing roles in our everyday lives, but how can you harness the ecommerce opportunities & close sales on your Facebook Store?.
The power of “liking & sharing” on Facebook creates the perfect environment for your Facebook Store, but what are the magical ingredients that you need to consider in order to be an online business success on Facebook.
One of the most important aspects to consider is that your Facebook Store is not merely an extension of your main business website, it should have its own unique identity and fit seamlessly into it’s surroundings. To be successful it must encompass the unique community aspects that make Facebook so popular…..it’s all about sharing knowledge, news & information to friends & acquaintances.
To develop your new potential customers you need to first of all give them a reason to become “fans” and then engage with them so that the purchasing experience is natural, merely copying & pasting existing pages from your website will not work……you have to adapt to your new “social selling” marketplace.
Why not consider using your Facebook Store to offer exclusive deals or new product launches that can only be found on Facebook……”friends tell friends tell friends” can be your road to riches as word of mouth marketing is perfectly suited to this social networking site & is a great way to get your products & info out there fast!.
Facebook is the perfect place to share exclusive deals & discounts, just by placing the “likes” button next to each of your hottest offers will ensure that your selling message goes far & wide as each time it is “liked” the product details will be shared on the news feed of both the individual & all their friends!.
Ease of access is another key to the success of your Facebook store, make sure that visitors who are merely browsing or customers wanting to purchase are not faced with having to click through privacy & security apps that immediately access your personal data & track your every move…..these are very off-putting and will lose you both potential as well as repeat existing customers!.
Make sure that the navigation around your Facebook Store is as easy & fast as possible, no product should be more than two clicks from any point within your Facebook Store. Ensure that the navigation is logical & that products are grouped where you would naturally expect to find them. Facebook recently changed the layout of the page navigation which now allows for customizable links on the left side of your page, this is a great move forwards, but remember to keep it simple & easy.
Adding a Facebook search bar to your Facebook Store that offers predictive text results is also another way to ensure that your visitors reach their desired destinations as quickly as possible.
When you finally get to the point of sale, ensure that you offer popular payment methods such as Paypal, Google or Amazon Checkout, as this will provide your customers with that all important comfort & confidence in their purchases whilst also maintaining the highest levels of secure online checkouts.
You can make a great success of your Facebook Store by using these easy to adopt tips, why not try them today……you might just be pleasantly surprised by the results!.
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