How To Promote Your Music on Facebook!
For any band or artist to get noticed in today’s overcrowded online world you need to be constantly promoting every aspect of what you do. Promotion is the number one single most important task that will either make or break your act, after all what is the point of having a great sound & songs if only your mum, a few close friends & the local pubs ever witnesses your undiscovered genius!.
Merely having a Myspace and a few grainy videos on YouTube will never make you famous. Sure, you have sold a few CD’s but none of the above is going to get you really noticed by the all important “music executives”, to achieve this level of attention takes promotion of your site.
If you are serious about promoting your music it’s time to have a major rethink of your strategy, you need to be dynamic, proactive & tenacious & cast off the shackles of mediocrity that have weighed you down for too long.
The choice of using Myspace & YouTube is ok as it is basically a way of promoting your music for free, which is why it is still so popular with struggling bands & musicians. You are able to reach a large number of people, who may see your page & might become fans, for free everyday!. The downside is that without additional promotional work being undertaken how will the much wider online world ever hear about you?.
Drum-roll please!……this is where “word of mouth marketing” more commonly known today as “viral marketing” by the whizz online marketing community comes in. Word of mouth marketing has been around for as long as people have had goods to sell or barter, it is the ultimate proven method for finding new prospects whether you are a corner shop, a large company or even a multi-national corporation.
Just think back to how you “discovered” some of your own personal favorite bands & musicians, was it by watching t.v., on the radio, internet or more likely as not is was as a personal recommendation from a friend who told you to check them out…….word of mouth marketing works!.
Now just think around the various social media networks, are there any that would work perfectly utilizing the word of mouth marketing method…there is just one…Facebook!.
The whole principle of Facebook is that of a giant global network of friends with mutually shared interests. The construction of the site allows friends to share updates & information about anything & everything that they feel another friend will enjoy, but it does not end there, those updates are also spread out to all their friends as well, thus a perfect ripple effect is created with updates traveling potentially long distances to any point within the Facebook network where direct links exist between friends……remember on FB friends like friends like friends! .
Now imagine the effect this fantastic marketing opportunity could create for your music or band?. Facebook is absolutely perfect to get you noticed by huge amounts of people within a relatively short space of time working on the age old formula of that if one person tells another person and that person tells two more people and so on then you very soon make an impact.
Another great method to get people to visit your Facebook fan page is by promoting how many plays & downloads you have for your songs, yet again if they know that others are taking in your music, they will follow suit readily. If however your plays & download stats are currently not very dynamic, then maybe you should consider additional promotional options such as targeted traffic to the plays & downloads page to help boost them a little.
The beauty of how to promote your music on Facebook is that by adopting simple age old word of mouth marketing methods you can continually be hitting your FB news feed with new & inventive ways of getting ever increasing numbers of Facebook fans to enjoy your passion & hopefully eventually get you noticed by that record company!.
