How To Engage & Incite Your Facebook Fans
With over 600+ million global members with at least 50% of them signing in daily, Facebook is now too important for any business irrespective of size to ignore.
But even as the momentum of it’s success appears to have no boundaries there are more & more useful statistics being published which should help you navigate the choppy seas of Social media networking and help make your fan page both successful & profitable.
A recent survey published by Buddy Media confirmed the following :
* posts of under 80 characters in length create 27% higher engagement with fans than posts over that length, but of the 30 billion monthly posts on Facebook only 19% achieved this – conclusion: all social media readers “scan” information quickly,in order to engage & incite them keep it short & punchy!
* posts that contain a full url receive 3x more the amount of engagement as posts that use shortened url’s. – conclusion: to engage & incite time starved social media readers want to know where the link leads to before clicking it!.
* posts made by brands outside of standard business hours enjoyed a 20% higher engagement, than posts made during business hours. – conclusion: to be top of your fans news feed when they are most active, you need to post either really early morning or late at night!.
* posts that are published on a Thursday or Friday overall enjoy 18% higher fan engagement than posts made on any other days of the week (this does however vary depending upon your brands niche). – conclusion: as people start to wind down for the weekend, their interest in Facebook increases (also confirmed by the Facebook “Happiness Index” that spikes by more than 10% on Thursday’s and Friday’s.
* all posts should include a “call to action”, a very clear simple request for a response. – conclusion: to engage & incite use the simplest of all being “please like this post!”.
* posts that conclude in a question enjoy increased resonance with fans of 18% over posts that merely make statements. Ensure your questions are constructed around one of the following keywords “where, when, would & should” and avoid using the following “how, what, did & why”- conclusion: the whole principle of social media & specifically Facebook is that communication is a two way street!.
By adapting these simple yet proven tactics should help you to both engage & incite your fans considerably and steal a march on your competitors!
